Nearly all manufacturers do not advertise/exhibit their product measurements? Why?

@amir_asr , you need to check your source, I said 100 hours to burn in a cable. 

What do you think I am talking about??? You claimed the Audioquest cable requires 100 hours with no facts backing it.  I am now asking @fleschler who has been involved in design of some cable and is promoting here, what the burn in is for that.  And why it is that it won't pump air into my system as a matter of principle.  I didn't know cables were picky about who is trying to use them.

As for your search for a cable with more "air", may I present the iFi Supanova!!

What is wrong with the cable @fleschler is selling us on?  It lacks a compressor to put in any air???  How many hours does the ifi take to burn in before said air feature comes on?  I WANT MY BLOODY AIR!!! 

@kota1 

Remember, don’t ask for double blind tests unless you do them yourself:

That's like asking your doctor if he knows how to practice medicine!  Of course I have performed double blind tests.  I have not only done them, I have post them online many times.  I show a number of them in this video including techniques for passing difficult ones:

Have you run any such tests?  Has @fleschler run any to show effectiveness of the cable he is promoting?  

@amir_asr , thank you for posting the video and your attention to detail. I watched the testing you discussed at the 24 minute mark. I have done my own version of this test more for amusement than science. First I open up Tidal and create a new playlist. Next I upload two versions of the same album, one in HIFI and one in Masters. Then I hit shuffle and see how many times I can pick what type of track is playing. To do a blind listening test with speaker cables or interconnects requires a more elaborate setup (something like the Van Alstine ABX Comparator) . I don’t know how you would do a blind listening test of a power cable with that device.
So, I don’t see how the video you posted would help a member test cables or other components.

Please post another video or just some pics of your system and listening room if you have time. If you are the "doctor" let’s see if you are taking your own medicine OK? Don’t forget to post the in room frequency response. 

Air, air, air. I have no idea what this guy means by more air, pumping air into a system. For a scientist, this sounds dumb.  What's in this guys' system-squipment unknown (insufficient air).

Lack of air can be noticeable where instruments and voices lack any ambiance which is recorded naturally (so many recordings use plate, digital or room reverb to simulate "air)." So, if a recording sounds flat, lacking in depth, dimensionality, and/or soundstage, it maybe lacking in "air."

My friend does not measure each cable. (Neither do most high end cable manufacturers). That is a flaw in his construction whereby there can be variances in each cable. However, after listening to multiple cables of the same make, I rarely heard any difference. The primary difference in power cables were the A/C plugs and IECs. Power cables are the least returned cable he manufactures (he said none).

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However, after listening to multiple cables of the same make, I rarely heard any difference.

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#metoo 😎