@holmz "And it does not matter what every member of the audience is hearing..."
If you’re a member of the audience, it certainly does! It matters to oneself.
Ultimately, it does not matter what every measurement is telling me, if it doesn’t sound great to me, with my ears, in my room, to my taste.
Like someone earlier in this thread here, I am not here to serve the gear, the gear is here to serve me... so matter how "good" or how "bad" the measurable performance, if it doesn’t serve me pleasurably better, then it has no place in my home. Some "audiophiles" really are more "technophiles;" and technophilia has it’s place, but it ain’t gonna dictate my loving audio preferences.
I’ve heard plenty of speakers that "measure better" but that I do not like as much as certain personal trusty pleasurables, so obviously it would be downright silly to buy the less enjoyable speakers just because they measure better! (unless I’m trying to impress somebody other than myself... or if I’m being masochistic or audio-moralistic and insisting to myself that I should like the less enjoyable speakers, and damnit I’m going to make myself like them better because I "should"... )