A New MC to Catch One's Attention


The Link is showing a most recent Cartridge on offer from Audio Technica.

From what I see in the sales spiel, there are a good line up of what would be Ticked Boxes to get the model noticed.

There seems to be plenty on offer to get one's attention.

 

 

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It is offered as a Luxurious Item.

It is also offered as a Item that is from a Selection of Limited Edition Items, offered  for a commemoration of an Anniversary of a Company's History in offering products with a similar function, as well as others.

For myself, I see it as a Model adopting ideas selected by other producers and possibly using a hook on how to utilise the technology.

This in itself, encourages a gaze toward competitors' offerings with similar technologies included. 

It would have been nice to have seen something really cutting edge, like a Carbotanium Body, to assemble the design for the signal production elements into.

 There would not be too many places to find a Carbotanium Body, not unless you had a spare $ 3 000 000 begging to be spent. 

The AT is a bargain compared to the new Nagra cartridge ($18,500 USD)

What you are forgetting is that with the Nagra you are paying $3-4k for the cartridge and $14-15K for the name.

For some folk that is great value.

I feel this subject will be quite short-lived, as there are probably only a small proportion remaining to fill the Books for the 60 Limited Edition Items.  

I think it would be very foolish to pay $18,000 for a cart from Nagra.  They have never made one previously, so what do they know.  AT have been making carts for ?70 years or longer.  Same with Ortofon but probably longer.  Nearly the same with vdHul.

I love my ART1000 and all the Ortofons I have.  And vdHuls