A New MC to Catch One's Attention


The Link is showing a most recent Cartridge on offer from Audio Technica.

From what I see in the sales spiel, there are a good line up of what would be Ticked Boxes to get the model noticed.

There seems to be plenty on offer to get one's attention.

 

 

128x128pindac

It is offered as a Luxurious Item.

It is also offered as a Item that is from a Selection of Limited Edition Items, offered  for a commemoration of an Anniversary of a Company's History in offering products with a similar function, as well as others.

For myself, I see it as a Model adopting ideas selected by other producers and possibly using a hook on how to utilise the technology.

This in itself, encourages a gaze toward competitors' offerings with similar technologies included. 

It would have been nice to have seen something really cutting edge, like a Carbotanium Body, to assemble the design for the signal production elements into.

 There would not be too many places to find a Carbotanium Body, not unless you had a spare $ 3 000 000 begging to be spent. 

The AT is a bargain compared to the new Nagra cartridge ($18,500 USD)

What you are forgetting is that with the Nagra you are paying $3-4k for the cartridge and $14-15K for the name.

For some folk that is great value.