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  3. 181264-75662

Stereophile Scamming Subscribers?

I just got my renewal notice in the mail. I had previously subscribed for 3 years, and now it was expiring. I have been a subscriber for over 20 years. The notice stated I could renew for the low, low price of $33/year if I commit for 2 years. I figured I would go online and renew that way. I searched out Sterophile.com and lo and behold, a NEW subscription costs only $15/yr with a 2-year commitment.

What are they doing??

mikethehunterguy
larryi
3,737 posts
 

I just got a renewal notice that is attached to the current issue.  The offer is 12 issues for $18 or 24 issues for $30.  

mikethehunterguy OP
50 posts
 

I guess I am a bit too honest. If I ran this magazine, it would be one price. I might consider a discount for longer term subscriptions. Personally, I would subscribe for 10 years and pay upfront if I was incentivized. 

hennigan
15 posts
 

This is a very common lowball initial offer technique where companies give a better deal to complete strangers than to loyal customers. 

Sirius XM is another classic example. Complete strangers get it for $5 per month for a year. Loyal customers pay $18 per month.

Cancel and re-subscribe.  

jtuba
25 posts
 

@hennigan 

I call Sirius every year at renewal time and threaten to cancel, I get offered service for $6/month every time. I do the same thing for Direct TV and get loyalty discounts

 

mikethehunterguy OP
50 posts
 

@hennigan 

That is exactly what I did. 

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