This is the confusion of speaker demos- you aren’t demoing speakers, you are demoing the room.
That summarizes it perfectly, and it ain’t just demos, its systems. I like going through the virtual systems area as much to see how members treat their rooms as for their equipment. My active speakers have contour knobs for bass and treble on the back along with a high pass filter. It comes in handy if I have a speaker closer to a room boundary than ideal or if I want to get better integration with my sub and in room bass response.