we are wired to appreciate sound based on our memories of the sound we grew up on.
It may be what resembles it, perfects it or what the total opposite is but in either case, it's still our baseline. Most of the characteristics is in our head: what it evokes, what we think it is vs. what it does sound like.
To me vinyl is raw, unfiltered, imperfect, "authentic" which translates to dynamic, lively, bold and forward. The key is that I like that sound.
Digital (unless tweaked) goes for the opposite: neutral and processed. For a lot of productions, I prefer that, e.g. when the recording was a mess, tiring after a few seconds, I need the digital fix.