You know when you are dealing with a BS company....

What I can say is that I switched out my FMS Black speaker cable for Morrow SP6 and my Kimber PBJ and Mogami interconnects for Morrow MA4s and three seasoned audiophiles heard a significant positive difference. We also did comparisons between older mid-range MIT interconnects, Morrows MA5s, and PBJ. The Morrow interconnects were on par with MIT and both were better than the PBJ.

I did also talk to research scientist who has oversight on building satellites for the DoD and while I can't begin to recount his explanation, he did infer that there is research that dates back about 2 decades ago that supports the Morrow design philosophy.

Are there better cables? Sure, but I'm satisfied with the improvements I heard when I switched to Morrow.

OP 👀 da fool. 

It is apparent from the comments on this thread that Morrow is considered to be legitimate and offers products that are embraced by many in this group. The challenge from their perspective is how best to communicate the value of something subjective in exchange for something tangible -- your money. The long term proposition is to send you product and you send them money. Then, if their products meet or exceed your expectations you’ll buy more of it, and give positive referrals to those you know. Delivering the "right message" is not an easy task, especially in a crowded arena or introducing an immature product segment. We’re terribly deficient at attaching objectivity to product performance via measurements. We also know that superlatives can set off alarm bells when claims cannot be substantiated: "The only way the sound could be improved is to have a digital bitstream plugged directly into your brain". So, Morrow attempts to connect some metric to their assending product price points via some "reasonable" number that represents a degree of performance improvement. So, you spend xx% more and you’ll get back xx+1% more in audio performance. With return privileges, if their numeric assessment of improvement did not align with yours.

Marketing geniuses they’re not. But, with some success and a little luck, they may tweak their messaging to be more in tune with your reality. And, allow the product to do most of the talking.

You get 20% more in sound quality (maybe) and 20% less in available funds when you need it the most.

If you are going to buy cables be sure to read the reviews and just remember they are system dependent.  Be prepared to invest in addtional cabling to make comparisons as this is what it takes to get what you want. Check to see, if your not satisfied that you can return them for a refund.

I have Morrow Audio Dig-4, MA-7’s, SP-7’s and I’m very content with my little humble rig. I have been using Morrow Audio for about 13yrs now and I completely understand where everyone is coming from on both sides of this. I haven’t tried any other cable manufacturers other than Blue Jeans and Cardas and to me the Blue Jeans were horrible compared to what I’m used to hearing with the Morrows. As for the Cardas, you would have to spend more to equal or better the Morrows. As for anyone looking to try Morrow Audio cables, I would advise to get the level 3 or 4 to make it worth it. I’ve built two small humble rigs using his cables and also schooled someone who listened to my rig and in turn he ended up ordering some cables from Morrow. To all of the non-believers I just look at it as to each their own. I know what I have and where it started. One more thing, I can now say that I have a better sounding rig than the high end audio shop that my journey started at about 35 years ago! I feel like I've accomplished something! ✌️