You know when you are dealing with a BS company....


...when you read statements like this:

"You can expect a 15% to 20% improvement in sound for each level as you move up the line. The improvements are in soundstage, resolution, realism, musical presentation, impact, etc."

Me: yeah, the humidity in my room changed from 44 to 45% yesterday, and I immidiately noticed that the realism dropped by 3.4%, yet the musical presentation actually WENT UP by 8.3%. I was able to compensate by turning the lights on in the kitchen and changed my socks. Puh, that was close.

 

 

 

kraftwerkturbo

It was as much a BS post as the marketing you are whining about.

You have given them more marketing awareness than any ad copy they could write.

Nice work!

@jerryg123 

well Canare, Belden, and Amphenol are all audio pro audio cable brands...so already widely used. 

as for the others, sure. I bet more folks will buy them.

Yep.  the truth is: we participate in a hobby full of subjective elements.  Even some of the measurable elements may not improve subjective performance.  This is especially true with DAC's where great engineers can optimize a DSP chip to produce great measurements, but potentially subjectively poor sound. 

@mastering92 keeping it in context I was referring to the subject of this post. As a refresher @kraftwerkturbo was pissing and moaning about the marketing content and tactics used by Morrow cables. Not the other value line cables sold on Amazon and Aliexpress. 
 

Stay on track.