@snapsc I don’t think it has anything to do with price but about distinction and impact. Any brand, in order to be successful, needs to deliver a great experience with distinction and leave a lasting impact in its target audience. Many times brands that are too readily common or accessible just don’t deliver enough distinction to stand out. These shows are not about appealing to what the masses can afford, but to showcase the latest advancements of the industry.
I made the comparison to auto shows earlier in this thread. When one visits those, they typically explore the vehicles that are completely out of their reach and find those experiences to be memorable. People tend to want what they cannot have. For anyone who wants a Honda Civic, they can visit their local dealer. The same principle goes with anything that goes to market through a scarcity model - sometimes brands attain fame by being able to milk demand at a premium. The sneaker industry is a prime example of this.Â
But while these shows aim for the exceptional and often unattainable, this is where the value of dealers come in. It is the job of dealers like me to help people find derivative value that is more attainable and also guide brands/manufacturers to better meet people where they are. Unfortunately not enough dealers do their duty in this regard, in my honest opinion Â
For what it’s worth, some manufacturers did a great job of this at the show. Margules, while showcasing their separates, also spent a good amount of time demoing their I-240 integrated. Borresen, while receiving a lot of praise for their $100K monitors, also had another room with $11k floorstanders.