The new Borresen M1's...a new direction?

The new stand mount speaker from Borresen, called the M1’s, look very interesting. They are utilizing a 4.5" mid/bass driver and a ribbon tweeter. The bass response is stated to go down to 40hz, which for a 4.5" driver is impressive.

The technology employed in the speaker is also somewhat novel, yet it also comes at a cost.

That cost is $100K. or in Europe 94K Eu.

Question is, how many other speaker designers will be producing a stand mount two way with a 4.5" bass/mid driver and now contemplating a price point in the $100-$200K range?

Another question, how many of these M1’s would be expected to sell? And to whom?