None of the above.
Some people accurately measure things that are not relevant in the context of the sound quality of a product and has 0 predictive (or bogus) value to a consumer. Then they try and misconstrue the result as being predictive. Ranking products based on SNR that is beyond human hearing is an example of this That is bogus.
Some people will cherry pick measurements to come to a conclusion that was predetermined. Certain websites promote themselves as being the arbiter of what is and what is not snake oil. If a product they deemed useless measures exemplary they will either bury the results or slam the lab that did the testing. Bogus. All of the videos I posted of reviewers being called out by other reviewers or the companies they tried to cancel are examples of this. Measurements that don’t align with the outcome they want are demonized or ignored. They are being bogus with no regard except one, drive traffic to their website.