@assetmgrsc
OK, I’ll bite -- who or what is ASR and why should I care?
ASR = Audio Science Review:
https://www.audiosciencereview.com/forum/index.php
It’s a forum that looks to more objective or reliable ways of evaluating audio gear, essentially taking the lessons from science as to the importance of controlling for variables, seeking more reliable results, etc.
Basically, if an audio manufacturer makes some claims for their product, the ASR approach is to not simply rely on the subjective anecdotes of audiophiles, but to look to measurements first of all to see if they claims are plausible or justified, and also when possible to control for sighted bias for listening tests (blind testing).
The site founder, Amir, is highly technically qualified and knowledgeable, owns some of the best measurement tools you can get, and has produced a huge number of gear reviews - speakers, amps, dacs, phono stages, cables, you name it. ASR has made huge waves in the audiophile community and Amir’s video reviews are filled with appreciative comments for the knowledge and gear evluation he is putting out.
Why should you care?
Well, depends on what you care about. How much do you care whether a claim about a piece of gear is true or not? If you are in the "if I think I (or someone else) hears a difference, that’s all I need" camp, then ASR won’t be for you.
But if you care more deeply about what is really going on with audio gear, to understand it, and use that knowledge to make decisions, then it can be very helpful.
For instance Amir has reviewed expensive cables (USB for instance) from Nordost and other companies, and shown they don’t improve the signal at all, certainly not in any audible way, over readily available cheaper cables. It would be up to you what you do with such information. Some audiophiles will always stick with "what I think I hear" and discard such evaluations. Others (like myself) will use this information to learn what to worry about or not in audio, and I’ll prefer to put my money to gear that is more likely to improve the sound.