We should ask this question from another perspective:
How do I differentiate my product if everyone is making an excellent, neutral sounding device?
This is the product manager’s dilemma in a nutshell in audio. In the HT space there’s a ton of must-have features/brands that get associated with a purchase:
- THX
- Dolby
- DTS
- Atmos
but in audio, sounding different is actually key to a quick sale. Going to the store and finding something you don’t already have at home. Ragged frequency responses which accentuate some bands and not others are an easy win.