Nick Rives, Sound Engineer from Capitol Records
The "new hifi" atmos sound is "transformative"
Interview:
Describe the "new HiFi sound"?
Recently had a discussion with an audio friend over the word "musical" and what this word means to each of us with regard to sound from different amplifiers and speakers. Some debate too. And, reading this other comment on Agon once in a while...how some equipment has the "new HiFi sound".
ASK:
Can someone describe this, in your words, what is the new HiFi Sound to you? Examples? Or, opposites of the new HiFi sound, what does this sound like?
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Yeah, betamax was another format war, agreed. When Steva Ballmer (Vista, Bing) was helming Microsoft it was awful, biggest software company in the world couldn’t build squat and lived off renewals instead of innovation. Satya Nadella comes in and they pivot to office 365 and azure cloud services, the Surface tablet, etc. Big improvement. In 2005 Sony changed CEO’s to an American guy who was head of Sony America to become Sony’s top dog, Howard Stringer, and s--- hit the fan. The guy got them back to "kaizen", or pursuit of perfection and eventually went all in on high resolution audio with the Signature line. Kazuo Hirai succeeded him as CEO in 2012 they rolled out Signature in 2016 after 5 years in development. Check out the story here: https://www.sony.com/en/SonyInfo/design/stories/signature_series/ |