Is it possible for a high end manufacturer to overprice their goods?

I have always wondered what some of the really high end manufacturers expectations are w/ the really pricey stuff in terms of actual number of units sold. 

I suspect some of these products are intended to create or maintain a manufacturer's reputation so they can sell their more reasonably priced offerings & not really intended to sell well themselves. The hope for many of us is that the technology & concepts they develop in creating these outstanding products is that some it can trickle down to more reasonably priced things & more people can benefit from them. 

As for the actual price of things, it's all a matter of point of view. I suspect the general public would think that spending even $5K on a pair of loudspeakers is crazy & would not ever consider it but to many here on this forum, that's basically the bare bones starting point for anything decent. The same goes for cars, bicycles, cameras whatever. For some, part of the fun is trying to get close to the sound quality of a top system for a lot less $ using our experience w/ tweeking, set up, room acoustics & used gear as well. 

If you work hard for your money, you deserve to spend it anyway you enjoy. If that means donating to charities or buying a $100K sound system, to each their own. 

In discussions with a retailer I respect, and talking about Focal speakers, he told be the mark-up was 100% at every step.  Focal Sopra 2 cost $6500 to build.  His cost from Focal was $13,000.  His list price (CDN) was $26,000.  Expected discount off list was 20% leaving him with a 30% margin on the sale.  I have no reason to believe this formula does not prevail regardless of the cost.  Bottom line, the higher you climb up the MSRP, the bigger the profits are built in at every step.  It's just a fact of life and no one is forcing any of us to buy anything we don't want.  

Part of my OP came from a recent discussion that I had with a very very well heeled friend who can easily afford anything in high end audio. To this gent, a multi million dollar system is no strain on the pocketbook. What interested me was his comment that he will not spend any money on a product that he sees as having a minimum value to cost ratio. We discussed several speakers ( not Rockport’s, and certainly not the Orion), but others that we all know and would respect, but few here can acquire. My friend commented that one of the reasons he is able to actually afford all of these products is also because he has the discriminatory ability to not get ’taken’, as he put it. Just to add another perspective to the narrative here.

Don’t get me wrong, this gent has a system that most would envy, but it has been put together with some considerable thought, and he always bought used or at a considerable discount, as far as I know.

@8th-note  "There are 5.3 million millionaires and 770 billionaires living in the US. The market for ultra luxury goods is bigger than you think."

I thought 5.3 million seemed like a low number so I did some checking. You're correct, depending on the source. Other sources doing a Google search listed that number around 22 million. 

Regardless, your statement that the market for ultra luxury goods is bigger than you think is certainly correct!

@russ69 +2

Mike