Could these be your next cable loom??...and price be damned.


On the Stereophile web page, there is a report of the Estelon room at Axpona, along with the $330k cables from Crystal Cables, called the Art series. One poster states that Gabi ( one of the Crystal Cable owners) knows what she is doing when it comes to pricing strategy.

I thought this thread could piggy back my question on the Speaker forum and ask a similar question here, will sales accrue for her $330K cables, or is it possible that she over stepped...and no sales will actually occur? If Gabi knows her market ( and who are we to say she does not), i question how she has this knowledge...so that she does NOT price her new Crystal Cable Art cables at say $3 Million and instead hits the sweet spot at $330k??? Anyone?

128x128daveyf

New on the scene is Kinki Studio's line of cables which look a lot like Crystal Cables cables. They are very reasonable and nowhere near the outrageous prices that Crystal is asking for. Here's a link to line. They're too new to be seen on their website so the preview from 6moons has to do for now.

Here's one shot of their cable line up.

All the best,
Nonoise

@nonoise There are a number of competing cable manufacturers who are out there selling cable looms at all different price points. Some of these folks have cables that I, and I believe most of you, would say are more than competitive with the top priced wares from the likes of Crystal Cable. Gabi has to believe that she does not have this type of competition at lower price points, meaning that in order to obtain the level of sound reproduction you hear with her cables, you have to pay what she asks. Hopefully, with the right hyperbole laden review, some well heeled folks will be convinced of the superiority of this particular product. After all,at the price asked, I doubt too many sales need to realized to make her margins.

My question is, and it segues to my thread on the speaker forum, is assuming that these particular cables have no competition ( a pretty big assumption), is there a limit to what can be asked, before all potential consumers say…No mas!

If so, how do folk like Gabi, know what that number is?

@daveyf Outfits like Crystal Cable have been in the business long enough to know what their clients want and can afford. They also know the nature of this hobby down to what percentage of their client base can afford to go higher. Most likely, they'd be somewhat amused by the regular folk who frequents this site and expound upon it. 

All the best,
Nonoise

 

@nonoise  while I believe what you say about companies knowing the floor of what can be attained price wise, I doubt they truly know the ceiling.