It is also possible to under price an expensive product. Many audiophiles feel if a product seems to cheap for what it does there must be something wrong and won't buy it. I know that about 20 years ago the now defunct company Melos produced triode tube monoblocks rated at 400 watts(they did more) for $10,000 a pair. The dealers told the manufacturer to put a new thicker front plate on and call it a Mark II version because they could sell more amps at the higher price than the lower one. Melos kept the price the same.
Is it possible for a high end manufacturer to overprice their goods?
Having just read the interesting and hyperbole laden review by RH of the new Rockport Orion speakers in the latest issue of The Absolute Sound, one thing struck me..
is it possible in the high end for a manufacturer to overprice their product ( doesn’t have to be a speaker, but this example comes to mind)? I ask this, as the Orion is priced at $133k! Yes,a price that would probably make 99% of hobbyists squirm. Yet, the speaker now joins a number of competitors that are in the $100k realm.
To that, this particular speaker stands just 50.3” tall and is just 14.3” wide…with one 13” woofer, one 7” midrange and a 1.25” beryllium dome ( which these days is nothing special at all…and could potentially lead to the nasties of beryllium bite).
The question is…given this speakers design and parts, which may or may not be SOTA, is it possible that this is just another overpriced product that will not sell, or is it like others, correctly priced for its target market? Thoughts…
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@waytoomuchstuff I like the way you laid out those factors and how they need to be considered when people "shoot from the hip," here, about whether a product is "worth it."
For me, this statement raises the question, "How many services are critical for a piece of audio gear?" It's clear how complicated this gear can become -- internally, but also with the elaborate casework, etc. |
While I think it is interesting and instructive to affirm the many costs that go into every product, I think this has little to do with the cost to acceptance factor that is in my OP. The question of whether something can be overpriced in this hobby to the point that all buyers say..no mas; is what I am questioning here. The example in my OP is of a speaker that has just received an absolute rave review by RH in the current issue of the Absolute Sound. I picked this example for a couple of reasons...1) it is priced at $133K, which only a few years back was almost unheard of for a piece of audio gear, and yet today, as other members have pointed out, is becoming more and more common and 2) It is a somewhat diminutive design that on the face of it does not seem to offer the glitz that a lot of ultra high end buyers are looking for...because they use their eyes as more of a factor than their ears. To that, I noticed in the new issue of Stereophile, there is a reply to a letter by a reader from Jim Austin, stating the following: " the run-up in prices at the extreme high end is astonishing and concerning. It’s also logical. .......There’s a danger this could lead to too much focus on products for the wealthy and not enough for those of more moderate means--that is to say, most audiophiles. It could even cause the industry to turn towards fancy audiophile jewelry at the cost of sonics- because how many of those shopping at such prices are serious, critical, obsessed audiophiles?"
He then states:" Fortunately, though, most companies selling to that market seem to be doing it in a serious, uncynical way, exploring what can be done in engineering terms with such large budgets. Here's hoping the trickle down accelerates and that companies drunk on luxury high end cash don't forget about the rest of us." While this may be generally true, there are certainly many companies that may not be complying with this...see my thread on the cable forum as an example. |
I find this a unique a fascinating hobby, almost unlike any other (maybe some extreme technical sports or car racing). True audiophiles would always look for the value and not pay for the luxury premium (I think) ~whatever makes the car faster So I don't see the danger of this scissors of reasonable and luxury segment causing runaway prices. Most companies the users deal with here can barely turn a profit, they have no capacity to build "Lamborghinis" |
Yes indeed. This is unacceptable! Everyone should get the audio system they deserve at the price they can afford to pay. Everyone should be rewarded by their need, not their wealth. Wait ....🤦♂️🤦♂️ |
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