It does seem the idea of a Brand attaining a large proportion of sales over their competitors is quite a challenge. There are always a selection of Brands to be seen on a Shortlist or offered up a suggestion as ones to consider. Attached to this are the Brands Models that fit into the constraint of the allowed for Budget.
All Brands are seemingly needing to depend on there retail support to get their products into the widespread arena, where the products can be encountered and demonstrated to inquirers.
Does it not make sense that a Brand should have a basic guideline given to a retailer on how they wish for their product to be represented. I would assume as much exposure through demonstration would be key.
It would also be beneficial to the Brand if they had a means put in place, for a customer/prospective customer to report back on how they feel they have been dealt with in relation to retailer handling the preparations for a sale.
A info being shared of this type, will certainly assist a Brand in identifying where there is wriggle room for their potential customers to encounter a satisfying experience.
Not much in addition would be required to sift out any Hoax Reporting.