Why would audio research be owing money too so many dealers?
is it due to returns of unsold merchandise to AR for which dealers were waiting payment on?
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- 112 posts total
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That is very sad news. Second piece of sad new I received today ( a dear friend passed away a day after back surgery). I believe that Audio Research could have revived their brand, by appealing to the average income audiophile. Those that can afford a whole system around Audio Research’s latest product line are not many. That choice inevitably means running into very stiff competition from brands that are dominant. It would have been interesting to see Audio Research design products for the market to compete with more affordable brands. |
@4afsanakhan I have been led to believe that sales wasn’t the problem, it was top end overhead and debt service. Oh, and there isnt a viable business model building gear in America for the market segment you described above. The dealer network, the loyal dealer network, isn’t built to sell affordable to the masses boxes. It isn’t worth the trouble and doesn’t align with the brand equity. |
@4afsanakhan I think that’s what they were trying to do with the new 50 series. |
- 112 posts total