Yes group delay matters a lot with subs. group delay and phase are related. The audioholics information is very good.
Many subs are delayed enough they are a full cycle back. The kicker is it can change at different frequencies so you can’t just adjust it out with a simple phase knob. At the lower frequency the cycles are so long (slow) it is less of an issue but still very relevant. It is one of the down side of having all the high tech processing in subs these days. It all takes time even though it is still pretty fast. I personally will not buy a sub unless see the group delay measurement as I feel it is important. In a system where timing can not be corrected (99.9% of 2ch preamps). Think of it as input lag ratings of computer monitors.