For almost 50 years, I know what certain instruments sounds like because I have them or my band members had them. Sure a Marshall amp sounds different than a fender tube amp, a Rickenbacker sounds different than a Stratocaster or a Les Paul, and a zildjian sounds different than a Sabian (same size/type of course).
From the 70’s, I would take albums into stores with my favorite music that emphasized certain instruments and I would make most of my decision on how the system recreates that sound. Once it passes the 1st phase, then on to the other criteria. But if an instrument doesn’t sound like the real thing which I have access to, then it’s a waste of time to go forward with this gear