Got my first Treo';s from Johnny and now have Quatro's. I was a huge fan for many years after hearing the 2's and meeting Richard in 1983, They were set up perfectly and it was at Stereo Unlimited in SD (Navy time).
I then went to buy a pair of 2's in RI in the early 90's when I could afford them, but the dealer liked ProAc better and those were set up correctly and the STeen's weren't. I disliked them at that point for that reason, but didn't realize it.
I left that store with 3500 ProAc's instead and built from there. Then when I wanted new speakers, I went to Rutans to get the ProAc's as he was the closest dealer. He made me (and my family) listen to Treo's. We all were floored and it was a no brainer. I was hooked. Still am. As Richard has said the speakers will measure well, but from there he can tweet and make them sound better and better. He's kept doing that for so many years now and those of us who deal with his company know how personally he takes each speaker and his support is as good as anyone's can be. It's not a cult as much as Wilson isn't a cult or Magico isn't........