Can an audio rack be that important?


When we spend Tens of thousands on audio equipment are we losing sight on the importance of a good audio rack? I have seen many setups were ultra high end audio equipment is used sub-par equipment racks. 
I have been grappling with buying a high end audio rack for sometime but have always put it off as less important. 
What does a reference rack actually do for the sound of high quality components?

 

hiendmmoe

It is like plastic surgery, which doesn't improve your physical health but might make you feel better.

Looking at mitch2s system pictures I think he has a good handle on what nice looking audio furniture looks like.

My listening room is on rug covered hardwood floors suspended over a two car garage.  Isolating my turntable was a really difficult task.  I spent a good bit on a Timber Nation Tiger Maple 3" Shelf Rack, which is shown on my profile.  It is very heavy and the design uses multiple interfaces.  I’m happy with the results and can now play my records at reasonable volume. 

I agree. Mitch's system rack and room looks absolutely beautiful.  Nothing like anyone had in college. Love those SRA platforms!