Where this distinction between objectivist and subjectivist come from in audio and why there is now a complete DIVISION ?
it come not from science but from the efforts by technology and audio market , divided about the GEAR marketing PUBLICITY complementary strategies: is our piece of gear the best well measured by technology, or is this piece of gear the best loved one by all listeners ?
Well, I have great news for you: we at ASR use science for both because they are actually quite interrelated. Science is our friend and not our enemy as is the case for subjectivsts who care about nothing but "what my ears tell me."
Back in 1967 a PhD graduate of Imperial College in UK with specializing in psychoacoustics named Dr. Floyd Toole joined the new National Research Council in Canada to investigate what made a speaker more appealing to listeners than another. At that time, it was thought that everyone was different in their preference so there was room to build any and all speakers with whatever response.
He organized controlled blind tests and tested multiple speakers against each other. You know what popped out? That there was strong commonality in what listeners preferred. With no reference to what is "real," listeners agreed with what was good sound and what wasn't. That this was no wild west.
What was even more fascinating was that measurements could, to a high degree explain and predict listener preference! That a speaker which had flat on-axis and smooth off-axis correlated quite well with listener preference.
The above was quite reassuring. That even in absence of a reference, we prefer an uncolored sound. The coloration is obvious when viewed in a special set of measurements called Spinorama. And reflected in US ANSI CEA/CTA-2034 standard.
Dr. Toole has risen to the level of top luminary in audio science for his incredible contribution to the field of sound reproduction rooms. His work (and that of his team) have hugely impacted how speaker are designed. Look at the response of this Genelec 8361A for example:
See the comments about flat on axis and excellent directivity? That is complying with this research. In case you don't know who Genelec is, they are the top 2 or 3 brands in studio monitors (and likely the largest). Here is their German competitor, Neumann in the form of KH150:
See the similarity in the form of flat on-axis and controlled directivity?
These companies are no joke. The know the science and follow it. They know that a neutral measuring speaker is the right approach.
We are here due to generosity of Dr. Toole and his team in publishing everything they found in peer reviewed journals of ASA and AES. On the latter, AES bestowed the title of AES Fellow upon Dr. Toole. From this bio:
Dr. Toole’s research focused primarily on the acoustics and psychoacoustics of sound reproduction. Most notably, he established methods for subjective and objective evaluations which have been used to clarify the relationships between technical measurements of loudspeakers and listeners’ perceptions. All of this work was directed to improving engineering measurements, objectives for loudspeaker design and production control, and techniques for reducing variability at the loudspeaker/room/listener interface. For a papers on these subjects he received the Audio Engineering Society (AES) Publications Award in 1988 and, with Sean Olive, another in 1990.
So no, there is no dichotomy as you state it: " is our piece of gear the best well measured by technology, or is this piece of gear the best loved one by all listeners." Maybe not "all" but we know how to please vast majority of listeners with speaker measurements as a tool to predict that.
Now, if you haven't been exposed to this science -- and i take it that you have not with that commentary -- I can see why this would be all a surprise. So I suggest getting started by buying Dr. Toole's book and really getting educated in science of audio and preference:
Sound Reproduction: The Acoustics and Psychoacoustics of Loudspeakers and Rooms (Audio Engineering Society Presents)
It costs only $60 and will give an education that a million forum posts won't. I suggest you put down those two silly papers on FFT which do nothing but confuse you and start reading this book.
We at ASR follow this science because we not only understand it, but also experienced it. I have attended the double blind test of speakers not once but twice at Harman. Dr. Toole is a personal friend and teacher. People who buy speakers like I show above have incredibly positive experience and satisfaction.