@chilehed that was my thoughts too. They have to differentiate the two lines or end up cannibalizing the Zen/Zenith series.
I was considering a Pulse as an 'upgrade' to my Zen MK3, but once I found out it didn't support direct file playback via connected SSD, I stopped looking, and will probably go the Zenith route. As 90% of my music is FLAC files. I stream qobuz when I'm discovering new things, but get the albums if I like them.