Blindjim,
Interesting thoughts. Perhaps modding is partly based on a desire to differentiate - to have something better than or at least different from the next guy. To enhance the feeling of ownership pride by an extra level of customization. Audible benefits may be quite small but kudos is high in the mind of the owner. This is where the value comes - like the guy with the Honda all kitted out with various customized items - he wants his Honda to stand out from the other Honda's - it isn't only about improving the performance.
Interesting thoughts. Perhaps modding is partly based on a desire to differentiate - to have something better than or at least different from the next guy. To enhance the feeling of ownership pride by an extra level of customization. Audible benefits may be quite small but kudos is high in the mind of the owner. This is where the value comes - like the guy with the Honda all kitted out with various customized items - he wants his Honda to stand out from the other Honda's - it isn't only about improving the performance.