just don’t see it becoming a mass market thing when so many are happy with a soundbar in front of their TVs.
The percent of people that will convert their living room to a 7.1.4 setup is probably about the same % as the number of people willing to pay over $2000 for a pair of speakers (few).
However, that doesn’t really matter to AAPL. They have backward compatibility with ALL of their products with spatial audio, see:
Apple sees Spatial Audio as a differentiator between Apple Music and its rivals, and more so than it does Lossless music. Every song in the Apple Music library is now available in Lossless, but Apple’s Oliver Schusser, vice president of Apple Music and Beats, says it’s necessarily a niche.
"[The] challenge is it doesn’t play on any headphone in the world over Bluetooth or any wireless connection," he said, "and that is by a country mile the number one way how people consume music these days."
"And so," continues Schusser, "we went out and said we would like to have a feature for the mass market that works on pretty much every device and where people notice a difference."
"We now have more than half of our worldwide Apple Music subscriber base listening in spatial audio and that number is actually growing really, really fast," he adds. "We would like the numbers to be higher, but they are definitely exceeding our expectations."