Thanks for posting this and streamers are the aapl target market. Lossless doesn’t work on bluetooth or wireless streaming. AAPL spatial audio does and works with all of their products. Look at all these devices that are backward compatible.
Who can compete with this lineup? Its the "kids" on tiktok that are going to be making content in spatial audio and their followers consuming it on bluetooth.The gaming market is taking notice (mostly kids right) and X-Box is atmos compatible and Sony PlayStation just joined the party. This is the "mass market" adopting which gives me a bit of a smile. Movies and music of course. Movie theaters have atmos movies, they are live streaming atmos concerts , using atmos at live shows in vegas. This is all backward compatible with the streaming market. The people dragging their heels kicking and screaming? Uhhhh, let’s just say "traditionalists":