Why Don't More People Love Audio?

That's a good point - many of the other pursuits carry the notion that the thing being purchased will appreciate in value. I think we're all subject to justifying to ourselves our purchases, and the notion that one is buying something that will appreciate in value reinforces the rightness of said purchase.

For myself, my rationalization is along the lines of that I use audio gear daily, extensively, and year-round. You either drink a bottle of wine and then it's gone, or you store it indefinitely - you don't use it over and over. In any case, it's funny how we can all come up with things to reinforce our own desired behavior.

Why is it a surprise that few people appreciate audio when so few have a deep appreciation, aesthetic gratification or understanding of music? It may be true that listening to music is a universal activity, but the vast majority of people do not listen to music as a primary activity...it is an accompaniment to dinner, conversation, an elevator ride or hurried walk through an airport terminal.

Second, most people have a musical attention span of about three minutes, thanks to radio and busy lives filled with careers, families and other activities. It is a foreign notion to many people to actually sit down and do nothing but concentrate on the composition, sound or content of a musical piece, especially one that lasts longer than a few minutes, much less to give thought to the structure, performance, production, etc of music. I recall, when I was younger, listening intently to music in my bedroom and my mother (a music teacher!) urging me to go outside and "do something with the day".

77jovian, you hit it, in a nice way as well.
I would like to see some exposure to classical music, ballet & opera starting with the earliest grades.
My first Opera exposure was Orpheus & the Underworld with my grade 5 class and it made a great impression with all of us as I remember.
Action, danger, dynamic music; kids can dig that.
Just one experience a year from ~ grade 5 on would enhance music appreciation considerably-and help save our orchestras as well,imho.

I visited the family of one of my daughter's friends to pick her up after playtime. Stone walls inside the house, multiple large fireplaces including bedrooms and kitchen, home theater resembling a small, luxury commercial venue. Dad, correctly and to his credit, first asked me if I'd like a beer. I answered in the obviously affirmative. He led me to a bar refrigerator stocked with cases of... Bud Light, Miller Lite, or Coors Light. Cavernous wine cellar empty. You tell me...

why is there such a concern with the thoughts and opinions of other people ? if you have an interest in something and someone else doesn't, why obsess about it ?