@ezstreams - your Morrow cables are actually quite good from a design perspective, but they are still using OFC, which is little dated compared to OCC copper, but you should be able to sell them quite easily because they have a good reputation for quality/effectiveness.
I just took a look at Audio Envy products and it seems they have some very nice products and I think their speaker cables would make a noticeable improvement compared to the Morrow cables.
There are of course many other fine cables out there, but you do have to know a bit more about cable materials/insulation/geometries in order to discern good from bad designs.
I would start by upgrading your speaker cables and then introduce interconncts and finally power cables because "we humans" tend to attribute an improvements to the last "component" (I view cables as a component) introduced into a system. Having good speaker cables allows you to hear just how much improvement was achieved by introducing other cables like interconnects and power cables.
Power cables would be the last thing I would upgrade because the improvements tend to be more subtle and less noticeable, especially when applied to main power amps. This is because the power supplies tend to be designed to match the power requirements, whereas source components tend to have a less "robust" power supply, so attaching a good power cable would make a noticeable improvement
Hope that helps - Steve