Interesting video on cables

That was a fascinating video.  It's hard for me to comprehend the amount of engineering and execution that Apple has put into a $130 cable.  It makes the long video Cardas produced to show how they produce their speaker cable, seem somewhat unimpressive now.   IMHO  

@bigtwin yeah when I saw the board with power supplies and integrated circuits it blew my mind.  The CT scan was amazing as well.

These are USB cables but I’m sure the principle applies to speaker and IC cabling.

No, not really.  This is geared more toward computer audio/video than USB as it’s used in more serious audio applications like sending a signal between a streamer and a DAC, and really nobody serious about audio is connecting to a computer at all.  And this really doesn’t have much to do with analog speaker and IC cables — it’s really just a different world and application altogether.  It’s an interesting video comparing Thunderbolt cables, but it doesn’t translate much to anything discussed on this site. 

Imagine building the machine to build the Apple cables. Such tiny pieces require mind blowing precision to achieve the high quality level shown. 

Ok, Apple is NOT a cable company.  Period.  They’re a computer company that lightly dabbles a bit in making some cheap cables purely for computer purposes.  That’s it.  I used their Camera Adapter for a little bit to get music outta my iPhone/iPad to my DAC and it was a total joke — a toy — and I was able to trounce it for a few bucks more with a cable made by a real cable company that actually knows how to make a good cable for audio.  Apple’s cables are functional, but for pure audio purposes they’re awful, and since this is primarily an audio site some perspective seemed to be in order here.  Apple is a lot of things but a cable company they are not.  Not even close.