@panzrwagn right, I'm not saying it was apples to apples with the OP's question, but impressive a/b considering they likely weren't using zip-wire from Bestbuy before the swap.
When my system was more basic (Parasound pushing B&W 6xx, or QSC ProAmps pushing Maggie 2.6, both pushed by a Marantz pre/pro and a Bryston pre/pro in swaps) I used Bluejeans cable (nearly 20 yrs ago I bought belden+carare setups from them) and off the shelf IEC power cables. Amp swaps and pre/pro swaps made a difference. Cables... well, I tried swapping friends higher end cables vs. my bluejeans and I couldn't hear a difference at the time. Did I hear a difference moving to BJ vs. the translucent 16ga zip speaker wire and $2.00 RCAs, yup, but not between 2 "upgraded cables" since the rest of my system was what it was.
I'm now running a BAK tube preamp and a Purifi powered amp (soon to be monoblock Purifi amps) pushing Tekton speakers and I can definitely hear the difference between 2 well regarded sub $1k DACs... hmm, so things are getting more revealing.
Last month, I got a Puritan PSM156 and think my system sounds better with it, than without.
As my system gets a lower noise floor, a larger SnR and more resolution, I "fear" I'll finally be able to hear differences in "real" cables... we'll see. I run Mogami XLRs and speaker cables now... but a 'hifi brand's' black friday sale had me buy a few new ones to try, so holiday season listening should be fun.