Lower the prices
That’s ridiculous. High end audio is a tough business and few get rich off of it. Pricing is reflective of R&D costs, manufacturing, sales network (dealers or direct), shipping and, finally, what the market will bear. Companies who charge more than buyers are willing to pay are not in business very long.
To Calvin’s question, everyone has an opinion and since this is the internet, they are going to share. I filter what I pay attention to and prioritize those who have direct experience (preferably owning but at least hearing) the equipment/speakers/tweaks they are posting about. It also helps when I can see their virtual system to understand the context of the system they are listening to. Even then, their partnering equipment, their room, the type of music they enjoy, and personal preferences all play a factor in what people hear and what gear they like best. These same issues apply to professional reviewers, who don’t always get it right or view it the same way that I would.