If you don't find it meaningful, than don't - but it is meaningful to me since buying something has meaning to me, especially when I have the opportunity to buy anything and from that I choose to buy something in particular. Perhaps reviewers function differently, but I doubt it. Unless they are buying at a discount to sell at a profit, but I suspect that is not their motive, no, they may actually like the piece of gear, and happy to have gotten a good price on it, or they could just buy it used on Audiogon. I do agree though, that if he paid $10 for a $5000 DAC it might questionable, but I suspect they are getting a wholesale price, nice savings, but not a giveaway either.