$30k speaker is not too expensive today at all compared to larger figures.
If a goofy Alexia V can cost 80k, i suppose Tekton is justified for trying to charge 30k for that signature series or whatever speaker. It doesn't look like it was cheap to make.
Of course, there's any number of gate keepers real busy gatekeeping whatever can enter the "high end" or not, especially if it's "manufacturer direct".
I am supposing that's also why the gatekeeper dealer network is talking a lotta crap on the Daniel Hertz stuff on various threads these days (i.e., since Levinson appears to be going the manufacturer direct route).