I don't have a problem with a product manufacturer defending his products, but he likely knows nothing good will come from it.
My generation was enticed into hifi by Cerwyn Vega's with 15" woofers and a bunch of big boxes that dept stores had lined up to listen to that weren't too expensive and could go loud. I think Tekton is an obvious step up for the driver counters looking for the appearance of value. I've never heard them myself, but there's clearly a market for them.