So in the end it is a business for the professional reviewers. If they were to give critical reviews about specific products other manufacturers will avoid them as it could stop the business for a small manufacturer. So in mutual dependency we only get great reviews. Other comment in the past from Stereophile was that they would not review bad sounding products in the first place. But how would you know beforehand?
@tom2015 I’m pasting a post from another thread that relates to your comment and that may shed a little more light on the issue…
Over 17 years I only wrote one negative review, and I was not opposed to writing more if warranted. The thing is, for a product to make it to the level of getting a review among the thousands of products out there it needs to have some positive and usually even some special buzz about it. So almost every component that gets reviewed has been well vetted by many users and others so bad sounding equipment just never tends to even get reviewed. In short, the system self selects very good sounding gear right from the start. Also, the major manufacturers know what they’re doing, and it’s almost non existent that something they’d release to the public sounds bad. So this is really why you rarely read a bad review.
That said, that’s where the “art” of reading between the lines in reviews becomes important. Unlike the crappy “review” I mentioned in this thread, most good reviews will include a paragraph or two near the end just before the conclusion (that’s where I always put it) where a reviewer will elaborate on any shortcomings/limitations or qualities that he may have alluded to during the review that seem a bit off or things the reader may want to hone in on while listening or comparing to other equipment. THIS IS CRITICAL INFO SO READ IT CAREFULLY! So, while the product overall may be very good, these would be the potential “negatives” that the reviewer feels are important to highlight but they’re not nearly enough to trash the product and throw the baby out with the bath water. This again is why product comparisons are so important because these potentially aberrant qualities can be analyzed on a relative basis versus another known product and provide a very useful perspective on any potential issues. Also, reviewers aren’t all-knowing oracles and what we may think is a shortcoming for our system/tastes may well not be the case for many other potential customers, so better to just point out what we heard objectively and let the reader decide if that’s something they’d still like to explore further. Last, most audio manufacturers are not rich and do what they do for the love of it and many others might be relatively new, and a bad review could literally sink a company. Now, if the product outright sucks so be it although it’s highly unlikely that product would’ve made it to review anyway as mentioned above, but if a product isn’t perfect yet shows some promise as a reviewer you’ve gotta weigh the extent of the shortcomings and if they’re bad enough to potentially put the company out of business. So there are many things to consider as a reviewer. I wasn’t on the business end so can’t speak to manufacturers threatening to not send any more gear if they get a bad review, but I never heard of anything like that although it may happen. Anyway, I hope this sheds a little light on why there are so few negative reviews. It’s really not a conspiracy in my experience.
