Here we go again.  The question of whether cables make a difference or not.  If you're a person that, after all these years, still don't believe that cables make a difference, fine.  You just go ahead and stick with your bulk, Monster, speaker cables, just like we did 40, 50, years ago before we knew any better.  Really, who cares?

The OP's source a 28 year old test that only tested differences between wire gauges. The only test that matters is the person doing the listening, in their own system with their own music. Theories and opinions by others are irrelevant. 

@roadcykler

Good article! Long, but it makes sense. I have used these RadioShack interconnects that he is talking about some decades ago and can attest that they were first rates (although they did subscribe to the notion that the signal was directional). Bottom lines, one should be honest with oneself: at the end of the day, it might be cheaper.

It’s not that complicated. Don’t buy complete junk that’s going to be a weak link, and don’t spend more than about 5% of your system cost on cables because you can probably get more improvements elsewhere. Then forget about it and enjoy.