@daveyf - this is the only way they can survive. Too few customers. Young folks buy $500 active system at Amazon and it sounds pretty good (facing my desktop active speakers with ribbons right now). Also, young generation is much better educated in computers and won’t buy $$$ ’Ethernet filters’.
There are more buyers of Porsche than speakers. So manufacturer calculates how many they can sell, then take expense, divide by production and get the price. Need 2 million a year to run the company, but can only sell 200 speakers? Well, $10K it is then.
My local high end gear shop has small room with "budget" gear (that's $10K+ items) and several rooms with $200K systems. People driving up in McLarens shop there now.
IMO, more interesting is used market. There you can see actual prices people are willing to pay. I am getting $10K MSRP speakers delivered tomorrow. I bought them for $3K basically like new.