Is it possible for a high end manufacturer to overprice their goods?


Having just read the interesting and hyperbole laden review by RH of the new Rockport Orion speakers in the latest issue of The Absolute Sound, one thing struck me..

is it possible in the high end for a manufacturer to overprice their product ( doesn’t have to be a speaker, but this example comes to mind)? I ask this, as the Orion is priced at $133k! Yes,a price that would probably make 99% of hobbyists squirm. Yet, the speaker now joins a number of competitors that are in the $100k realm. 
To that, this particular speaker stands just 50.3” tall and is just 14.3” wide…with one 13” woofer, one 7” midrange and a 1.25” beryllium dome ( which these days is nothing special at all…and could potentially lead to the nasties of beryllium bite).

The question is…given this speakers design and parts, which may or may not be SOTA, is it possible that this is just another overpriced product that will not sell, or is it like others, correctly priced for its target market? Thoughts…

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As long as there are enough wealthy people with space to fill and who like expensive toys that will buy them,  they serve a unique purpose and are not any more overpriced than a Ferrari,  Lamborghini or designer watch. Or designer handbags and clothes for the ladies. 

to me it is a mystery how so many people have so much disposable income (e.g., from my db of speaker companies revenue) to buy high end gear. But I come from one of the poorer side of the world, it’s just my lack of imagination. And I feel the same way about every 4th house on my street having one or two Teslas.

There must be 100 dollar bills raining while I am still asleep (not a morning person cool)

@grislybutter Clearly the trend is fewer people possessing more of the wealth. Some may own golden toilets. Precious metals can be a very good investment. A few may find large Rockport speakers to be more to their liking as a statement piece. Different strokes. Some just way better financed than most. To the victor goes the spoils. A few smarts and hard work can end up in many different places. A big inheritance doesn’t hurt either. Isn’t this “the American Dream”?

@mapmap I take any explanation I can (other than everyone getting rich from drug money)

On a positive note, I don't see the fewer part. There are so many new and new-ish cars on the roads, the wealth is well-spread. Not just in my fancy city, I spent 6 weeks total in the Midwest this year, and yes I have seen poverty but a lot of middle class wealth too. People who can afford Teslas, Range Rovers and Suburbans can afford 20K speakers too. (high end in my vocabulary)

@grislybutter who knows? Each case is different. A Tesla can be a decent investment. Prices are actually down for some Teslas and of course you save money on gas. Of course you still have to be able to finance large ticket items somehow. The stock market is at an all time high. Personal debt is out of control. Always many looking to get your money. It’s a chaotic world in general. In some cases the chaos results in expensive high end gear. All it takes is the desire, some money and/or a good credit rating. In any case these things are luxury items. Things you buy because you want to not because they are necessarily truly needed. It’s the American dream! Women often tend to love expensive jewelry that in most cases is a bad investment. What’s 30% annual interest on a credit card as long as you get what you want? Things happen. A lot of it not necessarily a result of a well thought out financial plan.