JBL's Marketing Blunder..

It’s actually brilliant & yes, without question girls in this agegroup speak EXACTLY like this. It’s pretty cute but is really just an extention of how they comunicate through SM. JBL gets it... these kids had JBL Pill Bluetooth speakers in college and are now through all that and out in the world making money. I have kids in this demographic and I see them very clearly. It’s brand recognition; JBL, Beats, Klipsch, Nike, Adidas are recognizable brands for them. They tend to go for what they know and just expound on it or... they go heavy retro with a vintage system and MCM furniture in their 1st big boy, big girl apartments/homes. One thing’s for sure, they are helping drive the market. Jjust look at vinyl sales. The ad is on point and strikes perfectly the note they are trying to play. Just my opinion.

Modern day, knee-jerk drama being manufactured where there is none. The JBL is fine, and targeted at a specific audience (guess what geezers, you’re not it).

Good on their marketing team for trying to bring a younger, more diverse population into the hobby even if it’s through the lifestyle/home theater door.

As for the ditzy-airhead comment, these (admittedly fictional) young women must be doing something right if they’re lounging around in home worth $500k-$1M and appointed to an equal level. 

@hifiguy42 + 1

Modern day, knee-jerk drama being manufactured where there is none. The JBL is fine, and targeted at a specific audience (guess what geezers, you’re not it).

I have a 24 (F), 19 (M) and 17 (F) year old. The older one and younger one definitely thought the ad was cringe. The dude in the middle just snickered away (as i expected) and i couldn’t get any constructive feedback outta him. I think I’m fairly well aware of how that generation operates.

For starters, they are quite a bit more tech savvy than the avg geezer in geezerville (actually).

Ya just have to get the message across that there is fairly non-invasive+easy use equipment that will blow the socks off their typical bluetooth crap and Dr Dre headphones.

I have had clusters of other kids (friend circles, etc of above mentioned) hear my rigs over the years. I literally should have taped the jaw drop reactions/responses of that crowd, which alone should serve as top notch advertising, i.e., portrayal of genuine jaw drop reactions...Pair it with some subliminal mantra like..."JBL..Once ya hear it, ya ain’t unhearing it", etc and it should be good to go (Create curiosity and a sense of mystery).

You tell these kids you need 15 different boxes to play a song (like the geezers) and they’ll run away.

I would fire JBL’s advertising goober crew.

P.S. Nowhere in that ad did it ever say why the hell you should spend your money!