Bose buys McIntosh

This is hardly bad news. A storied up-market home audio brand, made still in the USA, is bought from its PE owners by a well-known U.S. broad market audio company already well-established in the personal audio space, professional coms, in home audio and in automotive integrations, with a track record of innovative product offerings (noise-cancelling headphones, worn both in coach and in the cockpit.) It costs money to exist in the space McIntosh enjoys, and there are only so many ways to reach new buyers. Samsung has been buying many brands also. Some storied brands have been cut up, Sennheiser among them. Would that have been better? The blindered views of some around here who can't see the positives in things like excellent class-D products that reach new customers and address power and energy consumption issues in ways older technologies never will are more of an impediment to the hobby than Bose ever will be.

It's too soon to tell. One thing is certain: cutting costs is on the top of the list. It always is in these modern roll ups. If cutting costs becomes "cheapen the product" Mac is doomed to Marantz's fate. 

Alternatively; If there are economic efficiencies to be had- ie: sharing buying power, advertising discounts, etc. it would be good for Mc assuming it keeps it's corporate culture. 

I'm hopeful that Bose puts a slug of cash into Mc and Mc improves their product offerings and ups their quality. 

Sometimes a bespoke brand is a status acquisition and not a profit play ie: Acora buying Audio Research. 

How can this possibly be worse than McIntosh being owned by a private equity firm, which now sold McIntosh to a company that has been immersed in the audio business for a long, long time.

There’s no logic in many of these comments, speculating about the sky falling with cost cutting, reduction in R&D spend and staffing, short term profit focus, etc.

That’s exactly what private equity firms do and the previous owners didn’t, so there’s absolutely no reason to believe that Bose would do this.

Calm down and let’s just see how this plays out. 

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