Bose buys McIntosh


End of an era?

telemarcer

How can this possibly be worse than McIntosh being owned by a private equity firm, which now sold McIntosh to a company that has been immersed in the audio business for a long, long time.

There’s no logic in many of these comments, speculating about the sky falling with cost cutting, reduction in R&D spend and staffing, short term profit focus, etc.

That’s exactly what private equity firms do and the previous owners didn’t, so there’s absolutely no reason to believe that Bose would do this.

Calm down and let’s just see how this plays out. 

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@ ken6217

"So you think Bose bought Mcintosch and SF to basically run them into the ground? Sure, that makes a lot of sense."

I best guess is that Bose bought McT and SF for the juice - They will substitute similar, lower quality parts (particularly in SF), increase marking $ to drive sales higher for a short time, then spin-off one or both to another PE firm.

That is the standard playbook... and I hope that I am wrong about this.

If that happens, the products of both premium brands will suffer significant damage to their perceived market-value.