ASR is a bunch of idiots saying stupid crap to get clicks.
The PSA regenerator converts the incoming power to DC, then inverts it to a near perfect sine wave (.1% distortion vs 2-4% incoming). The voltage is adjusted to whatever I set it at.
It doen't always improve the sound--depending on the power supply of your component. some components are very tolerant of distorted power supply. But having perfect 120V sine waves makes sure the quality of the power does't limit your equipment.