They should charge more for it…

The article states that a competitor to WB believes they should charge more for  the product.  He is simply repeating what an industry insider has stated.  What evidence to you present to doubt him?

 @onhwy61 if the competitor believes that the WB is under priced, maybe they should be buying them all up...and re-selling them at a handsome profit! Somehow, i doubt that will be happening....;0)

 I’m not saying the reviewer made up the statement ( although this would NOT be the first time something like that has happened), but that the statement itself given the context ( and the price asked) is on the face of it, disingenuous. YMMV.

I wonder if this kind of product and pricing is more a reflection of the extreme concentrations of wealth we have seen in so many countries in the past decades, creating a greatly expanded market for such pricing, rather than substantive advances in the technology of playing records.  

@newton_john 

I don’t think Wilson-Benesche (sic) got government funding for development of the extremely expensive turntable. It helped them get their business off the ground when they were starting out with more modest products

Not according to Wilson Benesch's website, which I quote below.  My first job was as a Research Scientist with a steel corporation in Sheffield.  Many governments encourage industries through R & D programs, and Britain has done extremely well in the past from high-end audio products from companies like Quad and SME.  Some lines have sold over 100,000 worldwide.

Wilson Benesch was founded upon an idea that it was possible to improve the existing State-of-the-Art within high end audio product design that existed in that time. A business plan was formed that put pure research, genuine engineering and materials science at the heart of a collaborative design process. This collaborative approach to design was literally forged by the first grant application that was written prior to the name Wilson Benesch even being conceived. That grant application set out a plan to develop a new turntable and tonearm based around carbon fibre composite materials technology that would represent genuine innovation within the high end audio industry, elevating performance and setting a new State-of-the-Art. This materials technology did not exist within any home consumer product designs of the time and was the preserve of F1 and aerospace industries at the time. So in order to innovate our grant application identified the need to collaborate with specialists both within the University sectors and industry of the time. The grant application was successful, the first carbon fibre – nomex composite structures ever seen within high end audio design were conceived and thanks in no small part to engineers who worked on Rolls Royce RB-211 carbon fan blades and a number of other highly specialised consultants, the Wilson Benesch Turntable and A.C.T. One Tonearm were launched in 1990. These products went on to win countless awards globally, but notably in Japan and Germany which were leading high end audio industries of the time where exceptional quality and performance was demanded

Funnily, I have never liked anything audiophilic that is made from carbon fiber, except some Yamamoto and Oyaide headshells I bought in Tokyo.  CF tonearms (e.g., the one made by WB) and speakers to my ears have a dull-ish coloration that I find anti-musical. So that biases me against loving the WB GMT in advance, based purely on the materials science behind it, but of course I could be very wrong and would love to hear it in an environment with which I was at least vaguely familiar.