this is a good article describing Rolex's standing in the watch market
http://www.chronocentric.com/watches/brands.shtml
Brian: actually Rolex has not always used their own movements, until a few years ago they were using Zenith movements in their hugely popular Daytona model.
http://www.chronocentric.com/watches/brands.shtml
Brian: actually Rolex has not always used their own movements, until a few years ago they were using Zenith movements in their hugely popular Daytona model.