Sorry, I didn't mean to talk down Bent Audio - John Chapman is a great guy who makes fantastic products. I just don't agree that it works to add resistors to step-ups to gain the desired load - from my experience with 8 or 9 different step-ups in various configurations with different carts and phonostages, it's always more desirable soundwise to get the load right by choosing the right step-up.
For a general discussion of loading, with formulae and online calculators, see Hagerman's page on the subject:
http://www.hagtech.com/loading.html
(Note: Hagerman also recommends varying the load with a resistor at the phonostage side - I've only done this once with a step-up, back when I had a Rogue 99, so I have less experience than with adding a resistor before the step-up. I'd still guess it's advantageous to simply choose the right step-up for your specific cartridge - keep it simple.)