Brick & Mortar high end audio stores are a necessity. People that come into the stores, simply to demo equipment and buy online are the reason why the B&M stores are disapearing. That doesn't imply that the store dealers shouldn't have competitive prices. They should. But on line typically meant that no state taxes were applied. This gives the on line dealers a distinct advantage over B&M stores. However, I miss Tower Records, circuit city and other stores. I really miss book stores. I love the smell of books. but, it is really hard to find book stores now. I've spent years establishing a relationship with my favorite store in San Diego. Stereo Design. I'm confortable going there. I still go into other stores to see what they have and the attitude is the same everywhere (unless they know you). They look you up and down first, determined without speaking a word to you that you can or can't afford their stuff or that you don't know anything about music or equipment and treat you like one of the lost boys. Until, that is, they ask (as they always do) what equipment do you currently have. When you tell them, their faces change immediately. I was in Stockholm a year or so ago with my ladyfriend at the time and visited a mid to high end audio store. the salesperson was to say the least indifferent boarding on rude. I was actually looking for a small system for my friend but wasn't getting any attention at all, which was funny to me. However, when he asked what I had, and I told him, his attitued changed immediately. So, this attitude isn't solely attributable to America. When I left, I had no intention of ever doing business with them again. Here's the thing, when it comes to me spending my money on anything, the salesperson cannot treat me as if he is doing me a favor by taking the time to speak to me. I'm spending my money, not the other way around. I live in Los Angeles, and just like what was presented in the movie Pretty Woman, in LA, you never know who is walking in the door. They could be dressed in jeans and be incredibly rich. you just don't know. So the best thing to do is treat all potential customers with respect and consideration. Because that one customer may be your best sale of the week. I go to my favorite store to spend time listening in their best listening room on the best equipment just to see/hear if my system is lacking in some way on my music. And you know what? They let me listen. Because the know me and they know if I'm inclined, I will upgrade. But, they also know that I typically come in with no intention of buying anything. Doesn't mean they can't show me something to consider does it? Also, their used equipment room has some very nice used equipment. But for new equipment, I will buy from them every time. I appreciate them, their knowledge and consideration.
People that go to B&M stores to try on shoes or clothes or listen to high end equipment and then buy it on line should never complain that the stores are disapearing. What did they think would happen?
So, my opinion is to establish good relations with the B&M stores and dealers. When purchasing new equipment do so from them. Nothing wrong with used stuff. For some things, that is the only way to go in order to afford them. But, when I get the time and money to upgrade my amps to the Audio Research REF 250 amps, I know where I will buy them.
enjoy
