Walking Into A Brick & Mortar High End Audio Store

75 percent of folks going into a retail store do not plan on buying in the moment. Further, hobby stores, which for most audio is, thrives on the culture in nature's and creates, which means creating relationships with like minded folks while discussing music and equipment. The person who frequents shop to shoot the breeze, talk music, equipment and to listen to reference systems they may not be able to afford build a reciprocating relationship with the merchant that leads to future sales and sales referral.

The merchant who wants you to buy now or leave is just pushing boxes and ultimately doing the community a disservice. This person needs to open a grocery store or gas station.

Anyone who has been in the expendable income retail understands this and uses it to their advantage. Every satisfied customer leads to more....a turned off potential customer leads to a loss of future revenue exponentially.

Roxy54 has gone too far.

If am not mistaken, dealers generally make 100% profit on new gears (e.g manufacturers sells a gear to dealer for $1000 which then retails for $2000).

If a dealer expects each and every person entering his shop to buy a gear from him then the dealer will quickly make billions and his sales persons millions.

The 100% profit given by the manufacturers is meant to be spent on attracting potential customers by arousing their curiosity, fueling their interests, assisting them making the right choice, and helping them overall.

This is called marketing.

I have a question....if your local audio shop offered leasing would any of you be interested? I know I would and I have often wondered why this isn't a common practice in the B&M's.

stop the whining...any experienced seller knows you have to qualify your buyer and opportunity, and calibrate your time investment accordingly. That's just basic sales skills

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Chrshanl37, I'd be interested in leasing. I think it would be a great idea.
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